José Zurita
Creator
VS
Eduardo Vázquez
Creator
Head-to-head metrics
Bars scaled to the larger of the two. Results differ by objective, so leads and efficiency below matter more than raw totals.
Where the money went — spend by objective
The core difference is allocation. Lead-generating spend vs upper-funnel (page likes, page visits, engagement, reach).
José Zurita
Eduardo Vázquez
Built vs boosted — how each creator works
Meta classifies each item as an Ad (built in Ads Manager, with targeting & objective control) or a Boosted post (an already-published post promoted with the Boost button — the lower-effort move). Same 43 items, split by type.
José Zurita
Eduardo Vázquez
Built as adBoosted post
| Creator | Type | Items | Spend | % of budget | Leads | Cost / lead |
|---|
Eduardo Vázquez — the 11 boosted posts
Boosting didn't change his average lead cost, but nearly half his budget went here — and much of it to objectives that generate no leads.
| Creative | Date | Objective | Result | Spend | Cost / lead | Read |
|---|
José Zurita — all 12 ads (built & boosted)
For contrast: Zurita runs mostly built lead ads. His 3 boosts all went to non-lead objectives — the leads come from ads he built.
| Creative | Date | Type | Objective | Result | Spend | Cost / lead | Read |
|---|
Lead performance (the metric that matters for a dealer)
Meta leads + form leads only. Cost per lead is the apples-to-apples number.
| Creator | Lead ads | Leads | Lead spend | Cost / lead | % of total spend on leads |
|---|
Every ad, by creator
Full ad-level detail from the 8 screenshots. "Results" is the native metric for each ad's objective.
José Zurita
Eduardo Vázquez
| Date | Type | Objective | Results | Views | Viewers | Spend |
|---|
Creative gallery — every ad with its result
The actual creative for each ad, matched to its result and spend from Meta. Sorted by spend within each creator. Carousel/dynamic ads are shown at the thumbnail resolution Meta's API exposes; a blurred backdrop fills the frame.
José Zurita
Eduardo Vázquez
Structured / agency campaigns (not attributed to either person)
Larger managed campaigns shown in the same view — kept separate from the head-to-head.
| Campaign | Dates | Objective | Results | Spend |
|---|